【喜年來 杏仁雙喜捲禮盒-7-11款】

設計理念：以一分為二的構圖傳遞雙喜臨門的含意，紅色呼應黑巧克力的熱情，而綠色搭配假金色呈現青蔥的活力感，營造雙重降臨的double喜悅，而圓形帶有飽滿團聚的聯想加上具有糖果條文的燈籠，最後結合食材的意象式插畫，呈現出喜悅繽紛的視覺饗宴。

品名標準字：以飽滿圓體字型呼應餅乾造型，字體結合愛心、緞帶及美味，開盒時具有嚴選好禮的儀式感。

色彩計畫：禮盒巧妙融合7-11通路配色(紅、白、綠)，考量受眾以年輕都會族為主，運用撞色的對比性，營造繽紛活潑的年節意境。

【Serena Almond Double Happiness Roll Gift Box】

Design concept: The composition is divided into two to convey the meaning of double happiness. Red echoes the passion of dark chocolate, while green and fake gold show the vitality of green onions, creating a double joy of double arrival, while the circle has the association of fullness and reunion. With the addition of lanterns with candy textures, and finally combined with the imagery-style illustrations of the ingredients, it presents a joyful and colorful visual feast.

Standard font: The full round font echoes the shape of the biscuit. The font combines love, ribbons and delicious food. It has a ceremonial sense of carefully selected gifts when opening the box.

Color plan: The gift box cleverly combines the colors of the 7-11 channel (red, white, and green), considering that the audience is mainly young urbanites, and uses contrasting colors to create a colorful and lively New Year mood.